Alinea Invest
Trade
Buy/sell
How Alinea Invest Launched Regulated 24/7 Crypto Trading for Gen Z Investors With zerohash
Alinea Invest is a fast-growing investing platform designed for Gen Z and first-time investors. The app combines AI-powered guidance, curated portfolios, and automated investing to make long-term wealth building accessible. As younger investors increasingly treat crypto as a standard asset class, Alinea sought to integrate digital asset trading directly into its existing brokerage experience.
OPPORTUNITY
Meeting Gen Z Where They Invest
Gen Z investors are not turning to standalone crypto-native exchanges. They expect crypto trading to live inside the investing platforms they already trust. More than 55 million Americans now own crypto, and 35% of Gen Z investors allocate more than half of their portfolios to digital assets.
At the same time, 92% of mass affluent investors ages 18-40 say it is important that their investing platform offers crypto, and 64% would consider leaving a platform that does not, per zerohash’s Crypto & The Future of Wealth report. For Alinea, the opportunity was clear: launch crypto trading as a seamless extension of its long-term investing experience. The challenge was delivering enterprise-grade execution, custody, compliance, and 24/7 market access without building a complex crypto brokerage stack in-house.
SOLUTION
Full-Stack Regulated Trading Infrastructure
zerohash became Alinea Invest’s crypto infrastructure provider, delivering regulated brokerage infrastructure that supports 24/7 crypto trading, multiple order types, and wide access to token support.
The integration includes institutional-grade liquidity aggregation, smart order routing, regulated digital asset custody, and embedded transaction monitoring. Users can more freely transfer crypto onchain in and out of accounts, supported by wallet infrastructure and compliance screening.
zerohash provides licensing coverage across 52 U.S. jurisdictions,along with a global regulatory footprint. APIs and developer tooling allows Public to expand functionality without rebuilding its core stack. The result is a unified trade lifecycle: execution, settlement, custody, and compliance managed within one institutional framework.
OUTCOME
Crypto as a Standard in Portfolio Allocation
Crypto trading became Alinea’s most popular product release in the past year based on early engagement. Users can now build diversified portfolios that include equities, ETFs, and digital assets within one app.
The experience removes the need for separate crypto-native accounts while maintaining regulatory safeguards and institutional-grade execution.
By embedding crypto into its long-term investing framework, Alinea aligns with broader market convergence between traditional finance and digital assets.
The launch positions Alinea to serve a generation that views crypto not as speculation, but as a core portfolio component. Based on user engagement at launch, the inclusion of crypto trading marks the platform’s most popular product release in the past year.
TESTIMONIAL
“Younger investors want access without complexity. They don’t want another app or a totally different experience just to invest in crypto. They want it integrated into the same place they’re already investing for the long term, with clear guidance and real context.”
About zerohash
zerohash enables financial platforms to integrate digital assets directly into their core products. Across trading, payments, and tokenization, the company provides regulated infrastructure that supports execution, custody, settlement, and compliance at institutional scale. From consumer fintech apps to global asset managers, zerohash powers embedded crypto experiences across 24/7 markets. Its infrastructure abstracts regulatory and technical complexity, allwing companies to focus on customer experience while operating within a secure, compliant framework.